Whether you are an experienced investor, or newly involved in trading, entrusting your money to the market can be hard. The typical investor can feel quite overwhelmed by the movement and realities of the day to day stock market. Many fortunes have been made and lost, many times far greater than the level initially invested.

Yet, the common investor can make headway, and will find that the market is not as overwhelming as it may seem at first. There are available to the average investor some general stock trading principles that, if followed, can guide the investor, showing them how to make money in the investment market, while still protecting their initial investment should the market make a downturn.

One principle that an investor should pay close attention to is what many professionals refer to as churning. It is one of the largest stock trading principles that an investor can heed. A trader with online account access can oftentimes feel the tempted to actively trade their investments on the tiniest up and down, in an attempt to profit from each move while avoiding losses. In the long run, a strategy like this will not pay off as the unseasoned investor cannot time the market well enough. Therefore, trading in this manner is ill advised.

Due to the commissions that brokerages charge for trading stocks on your behalf, churning will often eat away at any profit you might have made. Small profits will vanish with the commissions charged on every trade when someone churns their portfolio, leaving the investor who could have made money with a loss rather than a gain.

An important stock trading principle that every investor should heed is to always remember to do one's homework prior to purchasing stock with a company, even if the purchase is with a company that the investor deals with regularly. The stock trading tools available on the internet should be taken advantage of, as with only a few clicks they allow the typical investor to keep their eye on a company's financial conditions, outlook and movement.

Additionally, tools like stock trading charts and financial summaries can allow the experienced investor (or the investor looking to learn) to make comparisons between companies and industries to do a deeper intrinsic analysis on companies to see whether or not a firm can make it for the long haul. Often, even a shallow analysis of a company versus its competition or industry can yield a wealth of information and allow an investor to make a more informed decision.

Another important stock trading principle to follow is not to obsess over, but still actively watch your portfolio and follow its performance. There are many investors who want to simply buy stock, and \"leave it alone\", letting it sit and make money over time. Given the average long term return, this can sometimes by the case, but one must always remember that making a profit is never certain in the market.

Make sure that you are up to date on the general news that is coming out of the companies that you hold stock in, and take note of any major developments in the industry or in the economy that could impact the company in the short term or long term. If you are fairly current on the news that comes out about these companies, you can be better prepared to pull the trigger on a trade and follow one of the best stock trading principles ever stated: Buy low, sell high.